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Melvyn J. Davis



Founder & Headmaster Joseph Jeffries-EL


Joseph Jeffries-EL (MR EL) is a native and life-long resident of Brooklyn, New York with more than forty years of business, civic and community service. MR EL has experienced professional success as a real estate developer, sports agent, music entertainment manager and promoter, audio engineer, electronic music producer, and he fully recognizes the scope of possibilities for Minority youth within the sports, music and entertainment industries.

MR EL founded the Moorish American League (MAL) to promote youth betterment through sports and education with a scholarship program to attend Laurinburg Prep School in North Carolina in 1970; FES Sports Academy, a New York State Board of Regents-chartered private secondary school to promote Inter-collegiate careers in Recreation Administration, Sports Management and Communication Arts at St. John’s University in 1983; and the Minority Enterprise Career Schools to introduce Minority secondary students to careers in Sports, Music and Entertainment and Social Media Management in 2014.

MR EL is a former Sports Agent representing athletes such as Gregory “Jocko” Jackson (NBA New York Knicks & Phoenix Suns, 1974), World B. Free a/k/a Lloyd B. Free (NBA Philadelphia 76ers, 1975), James “Fly” Williams (ABA Spirits of St. Louis, 1974), George Johnson (NBA Milwaukee Bucks, 1978, Denver Nuggets, 1979, and Indiana Pacers, 1980), Glenn Williams (NBA Milwaukee Bucks, 1977), Matthew Saad Muhammad (NABF Light Heavyweight Champion, 1977 and WBC Light Heavyweight Champion, 1979) and Riddick Bowe (WBA, WBC, and IBF Heavyweight Champion, 1992 and WBO Heavyweight Champion in 1995).

MR EL is a Member of The Recording Academy (Grammy Awards) since 2008 and an Audio Recording and Production Program graduate of the prestigious Institute of Audio Research (IAR) in New York City in 2003. Upon graduating from IAR he founded The Sound of Brooklyn (TSOB) Records label and recording studio in East New York, Brooklyn USA — home to some of the world’s greatest musicians. MR EL asserts, “Young people are entrenched in the world of music and media,” and he is determined to make a difference in the urban youth culture through the Minority Enterprise Career Schools (MECS) Career & Technical Education (CTE) program.

MR EL is a former Member of New York City Mayor’s Urban Action Task Force (1970 to1973 and 1994 to 2001); former Member Advisory Committee and Fellow Trustee at Laurinburg Institute (1973 to 1983); former President and Member of Brooklyn Community School Board #23 in Ocean Hill–Brownsville (1983 to 1992); former Member of Brooklyn Community Board #16 in Ocean Hill–Brownsville (1983 to 1992) and Brooklyn Community Board #5 in East New York (1997 to 2002).

Board Secretary

Linda Pearson

Linda Pearson received a Bachelor of Arts (BA) Degree in Elementary Education at Medgar Evers College in 1997 and a Master of Library Science (MLS) Degree – Secondary Education from Queens College in 2002. Currently, Linda is retired from the New York City Department of Education (DOE) after 26 years as a Teacher/Librarian in Brooklyn Community School District #23 Oceanhill-Brownsville.


  • Bachelor of Arts (BA) Degree in Elementary Education, Medgar Evers College, 1997

  • Master of Library Science (MLS) Degree–Secondary Education, Queens College, 2002


School Media Specialist – Library  - 2007 to 2012
KAPPA V I.S. 518, Brooklyn, New York

Collaborated with teachers to plan and implement instructional units; Integrated use of Library with classroom curriculum; Participated in school, department, and grade-level curriculum development; and Developed and implemented reading initiatives to motivate and engage students in independent reading.

School Media Specialist – Library 2002 to 2007
IS 275 Thelma J. Hamilton, Brooklyn, New York

Purchased materials that supported the school curriculum and State Standards; Organized author visit and National Poetry Month Celebration; and Worked closely with CLASP liaison at the Spring Creek Branch of the Brooklyn Public Library.

Teacher of Library – 1997 to 2002
PS 41 Walter F. White, Brooklyn, New York

Provided opportunities for students to use the Library for class-related research, individual investigation, independent reading, and personal inquiry; Assessed connections between classroom collections and the Library; and Coordinated Annual Storytelling Contest and Spelling Bee.

UFT Paraprofessional – Teacher Aide – 1986 to 1987
PS 41 Walter F. White, Brooklyn, New York

Responsibilities included working with small groups and individual second grade students to improve their reading and math skills.

Educational Assistant – Writing To Read – 1987 to 1993
PS 41 Walter F. White, Brooklyn, New York

Responsibilities included assisting Citywide Program Coordinator with staff development workshops at PS 41 Writing To Read Lab for Teachers and Paraprofessionals in Writing To Read schools.

Educational Associate – Library Media Specialist – 1993 to 1997
PS 41 Walter F. White, Brooklyn, New York

Responsibilities include organizing a borrowing and lending library, appropriate purchases and ordering process for school library based on NYSTL allocations, assisting classes with research projects, coordinate annual storytelling contest.


  • Certificate – Participation in Library Media Professional Development Module, New York City Board of Education, Office of School Library Services, 1994

  • Provisional New York State Certificate – Teacher N–1997

  • Provisional New York State Certificate – School Media Specialist (Library), 1997

  • New York City Licensed Teacher of Common Branch Subjects DES, 1997

  • New York State Certified Teacher of Nursery, Kindergarten & Grades 1–6, 1997

  • New York State Certified Public School Teacher – School Media Specialist - Library, 2002

  • New York City Department of Education License Teacher of Library Secondary Schools, 2002

  • New York State Certification: “Training in the Identification and Reporting of Child Abuse and Maltreatment, and School Violence Prevention & Intervention.” 2002

  • New York State Public Librarian’s Professional Certificate, 2003

  • Literacy Leader Certificate Program, The School of Professional Studies at the University Center, The City University of New York, 2004

  • Certificate – United Federation of Teachers, Professional Development Program: “Elevating the Quality of Student Writing,” 2006

  • Certificate – Professional Development, Teaching & Learning – Thirteen WLIW21, Session Title: Diane Ravitch: “The Missing Ingredient in Education Today,” 2006

  • Certificate – New York City Department of Education, After School Professional Development Program – 30 hour In-Service Program: “Using Picture Books to Engage Students in American History.” 2010


  • Award of Recognition for Excellence in Writing To Read, New York City Board of Education, Division of Computer Information Services, 1988

  • Certificate of Achievement for Academic Excellence, Medgar Evers College, 1994

  • Alumni Association of Medgar Evers College – Recording Secretary, 2006 to 2009

  • ALA – American Library Association – 2007 to 2009

  • Inquiry Team Member – KAPPA V – 2007 to 2009

  • Citation – New York State Assembly Teacher’s Recognition Award: “In Recognition of your Outstanding Leadership & Commitment,” 2012


Revenue Acceleration… Strategic Alliance Cultivation… Program Development and Management 

Mel is a highly successful, driven, and diplomatic executive offering over 20 years of expertise within the sports world. Visionary leader excelling in creating new business opportunities, exploiting niches, and establishing key strategic alliances that fuel bottom-line profitability. Broad-based history encompasses planning, launching, and directing diversified programs; conceptualizing, designing, and executing integrated marketing initiatives; and playing a pivotal role in growing membership, raising career planning awareness, and educating employees in order to attain a position of greater responsibility. Recognized for consistently increasing revenues, developing strategic partnerships throughout the globe, and leveraging positive and professional attitudes to exceed expectations.

  • Master of Arts in Counseling and Psychology, Fordham University

  • Bachelor of Science in Marketing, St. John’s University

  • Certificate for Career Planning, New York University



  • Increased membership and annual revenue 400% in the National Basketball Retired Players Association by developing alliances with former members of the NBA, Harlem Globetrotters, and the American Basketball Association. (NBRPA)

  • Strengthened visibility by spearheading website development efforts generating 8,000 hits per day, 600–1,500 viewers daily and capturing prospective member information throughout the globe. (NBRPA)

  • Conceptualized and led Associate Membership program projected to generate 20% more memberships per annum. (NBRPA)

  • Expanded charity golf event and brunch participation to 1,400 participants per year from 200 during NBA All-Star weekend gatherings sponsored by the association. (NBRPA)

  • Secured a $1 million, 10-year agreement with Japan to conduct annual tours encompassing clinics and appearances involving retired NBA players. (NBRPA)

  • Cultivated relationships in China, Japan, and Dubai to generate $100,000+ for the NBRPA in just one tour, negotiated contracts for each tour. (NBRPA)

  • Fueled annual revenues to $1.7 million per year from $150,000 by cultivating partnerships and negotiating contracts with the National Basketball Association League Office, the National Basketball Players Association, sponsors, and partners. (NBRPA)

  • Secured $1 million, 5-year agreement with The Guggenheim Group to support charity endeavors. (NBRPA)

  • Cemented professional basketball players’ futures after league play by implementing internship program focused on gaining post-career experience. (NBA Office)

  • Provided former players experiencing financial difficulties with financial assistance as Legends Foundation Administrator tasked with interviewing players, preparing summary reports, assessing eligibility, collaborating with the Board of Directors, and distributing funds. (NBA League Office)

  • Drove 100% increase in annual revenues to attain $7 million per year in sales from $3.5 million by training, managing, and mentoring staff; and overseeing operational excellence. (PepsiCo)

  • Earned opportunity to play professional basketball three years with the New York Knicks, one year with the New Jersey Nets, and five years in the European Professional Association (Italy, France, and Switzerland).



St. John’s University, Queens, NY
Director, Institutional Advancement, January 2007 to Present

  • Fundraising, Marketing, Sponsorship, Special Events, and Recruiting for St. John’s University

  • Assisted in raising $15 million for Carnesecca Initiative to refurbish the Carnesecca Arena

  • Cultivating, engaging St. John’s Alumni, Board of Governors, and Trustees

  • Recruiting athletes

  • Counseling current and former St. John’s players


National Basketball Retired Players Association, New York, NY
Executive Director, 1999 to 2006

Embraced challenge as direct report to the Board of Directors to spearhead membership growth, revenue acceleration, alliance cultivation, marketing, and special event orchestration for association struggling to emerge from infancy.

  • Developed association’s first branding initiative and designed logo for utilization in all marketing collateral.

  • Contributed to association’s 400% growth by leading efforts relative to marketing, member recruitment, and staff supervision and training; collaborating with NHL, NFL, and MLB to benchmark performance and deliver value-added services to constituency; identifying growth opportunities; and developing key relationships with partners in China, Japan, and Dubai.

  • Established a strong relationship with the Hospital for Special Surgery to address orthopedic concerns for all members with or without coverage.


National Basketball Association League Office, New York, NY
Director of Player Programs, 1990 to 1999

Recruited to prepare up to 70 rookie players entering the NBA for post-career job opportunities. Key activities involved conducting career counseling, presenting players with career pathway information, and encouraging back-to-school and computer utilization program participation for 400+ players per year.

  • Strengthened the Player Program Department by assisting with budget management challenges and business planning and development efforts.


PepsiCo, Albany, NY
Regional Supervisor, 1983 to 1990

Joined one of the world’s most prestigious brands to spearhead operational success at seven Pizza Hut restaurants located throughout New York and Connecticut. Charged with recruiting, training, mentoring, and promoting individuals to positions of greater responsibility. Additionally, analyzed profit and loss statements to ensure financial excellence, facilitated operational education to management teams, and leveraged notoriety as a former NBA player to grow market share throughout the territory.

  • Recognized for attaining highest possible annual bonus year-after-year based on performance.

  • Instrumental in promoting individual team members to management positions by strengthening skill set through comprehensive training and education.


Additional Career Experience

  • European Professional Basketball Association—Professional Basketball Player

  • National Basketball Association—Professional Basketball Player



Board Member

  • The Maurice Stokes Foundation, 1999 to Present

  • Big Brothers/Big Sisters, 2000 to Present

  • Ghana Foundation, 2005 to Present

  • The Trey Whitfield Foundation, 1992 to Present

  • P.A.L. (Police Athletic League), 1966 to Present

  • Joe Lapchick Character Award, 2009 to Present



  • New York City Basketball Hall of Fame, 2010 to Present



  • Drive against Prostate Cancer: Collaborated with the New York City Mayor Michael R. Bloomberg

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